OPTIMEF Watches

In 1979 Optimef was launched as the first ever Romanian watch – a modern, sharp and reliable timepiece. 

But when they found out that the Romanian watch making industry shut down altogether after the fall of communism, that’s how they decided to rebuild the Optimef brand as a reminder that cool things were created in Romania even before we knew what cool meant. 

OPTIMEF mixes the design elements of the 70s and 80s with today’s functionality and tomorrow’s technology.