10:10 by nendo Watches

Having the hands set at 10:10 position allows the angle to look nice on the face of the timepiece. And the “:” mark is often to separate hours and minutes. That is why it was named for ‘’10:10 (TEN : TEN)‘’.

Oki Sato, a representative designer of Japan, who works on 10:10’s design. He always see things from different perspectives and brings new values to his designs. 10:10 (TEN:TEN) reflects this concept.